Is Organic Furniture the Next Big Housewares Trend?


I remember when we thought sustainability was a fad – a passing moment in time, like bellbottoms or the Furby. But it turns out ‘going green’ isn’t a fad at all, it’s a full market shift that has greatly effected the Housewares industry.



Eco-friendly furniture encompasses pieces that are made in a process and with materials that have minimal impact on the environment. That includes:

  • Using renewable resources to craft your product
  • Using as few chemicals in the production process as possible, and
  • Making efforts to minimize the carbon footprint of your products shipping process

It’s gotten so popular that it has industry giants like Crate & Barrel and West Elm jumping on board.

Organic furniture is taking eco-friendly furniture to the next level by using raw materials that have not been grown with pesticides or other harmful chemicals, and is taking the luxury furniture space by storm.

“But let’s be real, consumers won’t buy something that’s better for the environment if it doesn’t do what it’s supposed to do” writes Steve Russell, Vice President, Plastics Division, American Chemistry Council.

Here are a few #HubbaBrands that are as beautiful as they are sustainable:

Iannone Design

A graduate from Rowan University with a BFA in Studio Art, this brand’s owner Michael Iannone focusses on furniture design with strong emphasis on sustainable materials. These products are perfect for your customers who love to bring a little bit of the outdoors home.


Mirth Studio

An innovative floor tiling brand, Mirth Studio brings bright, clean pattern to your customer’s homes that is as easy on the environment as it is on the eyes. This brand uses wood that is sourced in abundance from the US – oak and maple, and donates $1 of every order to planting new trees through the National Forest Foundation.


Rustica Hardware

This brand creates beautiful, robust sliding doors from both new and ‘rustic and reclaimed’ materials. The LEED Certified isn’t only environmentally friendly in their product design but also in their office, using recycled and compostable materials for their administrative practices.