In Case You Missed It: Snapchat Webinar Recap with @RetailPhil


You asked, and we delivered! We’ve mentioned before that, as an upstart brand, Snapchat can be a truly invaluable app to add to your arsenal of marketing tools. Whether it’s off the cuff content, following a day in the life of a brand ambassador or influencer or giving your followers an exclusive peek behind-the-scenes, Snapchat is a great way to share your brand story while endearing yourself to your consumer.

With 150 million daily active users worldwide, Snapchat is easily one of the most popular social apps in the country. While U.S. teens call it the most important social network of their generation, nearly half of all users are millennials between the ages of 18-24 years old.

Snapchat generates 10 billion mobile views per day – that’s 10 billion chances for brands to enhance their digital footprint! With most users accessing the app not just once, but several times a day, Snapchat is a win/win for smaller brands working to increase their brand awareness.

As impressive as those numbers are, we still get the same question, “Why does Snapchat matter and how can I make it work for me?” With hundreds of business-owners wondering, ‘why bother?’ we thought we’d break it down. So, with the help of Hubba’s resident content writer and social media fiend, Dayana Cadet, I set up a webinar in order to really dig into how you can use Snapchat as a tool for your business.

If you missed out, no worries! Simply click the video above to get insider information on how to navigate the app, what strategies to use to build interest, and what a media-obsessed, millennial (like Dayana) looks for when following brands on Snapchat!



As the Retail Industry Manager at Hubba, Phil is responsible for uncovering both emerging trends and insights that may impact businesses engaged in commerce. With 20 years of experience under his belt, Phil helps brands and retailers adapt to the the new realities of retail and the next generation of commerce. Phil is a frequent speaker at industry events in Canada and the US, across multiple verticals, and is a featured writer in trade publications such Retail TouchPoints, Pet Product News, BikeBiz, and more.