Exercise and Fitness Spotlight: Take These Consumer-Driven Trends and Run


Exercise and fitness trends are on the move! This year, active wear has reached new heights of style without compromising performance. The athleisure trend has become so popular in the apparel industry, it’s won an entry into the Merriam-Webster dictionary: “casual clothing meant to be worn both for exercising and for general use.” Exercise apparel and accessories have seen a surge in growth, with some projections citing sales to reach $83 billion annually by 2020.

Sleek Active Wear

Why not look good while working out? It’s a question many customers have while searching for stylish active wear. Flattering silhouettes and bold colors combined with high-performance materials have cropped up in the industry, especially as smaller brands focus less on mass production and more on fitting their clients bodies with style and comfort. Ryders Eyewear is a sunglasses brand known for their cutting-edge lens technology built into stylish frames. InnerFire is another one of our favorites, manufacturing their apparel locally and ethically… all while making sure customers look darn good. And for those interested in an intense workout? Coeur Sports has our hearts beating faster with their cycling, running and triathlon gear that you’ll stand out in.

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 Swimming and Snorkeling

For those who love to swim and snorkel, there are some great products answering the call for more freeing and enjoyable experiences in their favorite element. Snorkelers looking to spend less time inhaling water and more time focusing on stroke technique should check out The Swimmer’s Snorkel, while those more enchanted by transforming into a mermaid and smoothly swimming through the ocean can look to FINIS, Inc.’s fins.

For more great swimming products, head over here.


Must-Have Fitness Accessories

Accessories that make life easier are always on trend. As the exercise accessories market grows, great strides are being made in product innovation. Like SPIbelt’s comfortable, bounce-free waistband perfect for holding your smartphone and keys while you’re jogging. Also on consumer’s wish list this year is RELAJ’s sleek water bottle, lightweight and designed to make running with it more safe.

Take a look at brands creating things to make life ‘on the run’ easier.